SELLING A HOME IN GREATER VICTORIA

Selling your home is a major decision, and the right strategy can make a meaningful difference. I’ll help you understand the market, prepare your property and choose a pricing approach based on current local conditions.

From the first conversation through negotiations and closing, you’ll receive honest advice, clear communication and strong representation—without pressure.

Victoria BC REALTOR® Ion Ungureanu with his son beside a sold CENTURY 21 real estate sign

A CLEARER WAY TO SELL

The right selling strategy is about more than putting your home online. I’ll help you understand its value, prepare it properly and present it to the right buyers.

Honest Pricing Advice

We’ll review recent sales, current competition and buyer demand to choose a pricing strategy that fits the market.

Thoughtful Preparation

I’ll help you identify which improvements may add value and which expenses are unlikely to provide a worthwhile return.

Professional Marketing

Your home will be presented through professional photography, MLS® exposure and targeted online marketing.

Strong Negotiation

I’ll carefully review every offer, explain the price and conditions, and negotiate with your priorities in mind.

THE HOME-SELLING PROCESS

Every sale is different, but these are the main steps we’ll work through together.

01

PLAN AND PREPARE

We’ll discuss your goals, timeline, property condition and priorities to create a selling plan that fits your situation.

02

DETERMINE MARKET VALUE

I’ll review recent sales, current competition, market conditions and your property’s features to develop a pricing strategy.

03

PREPARE THE PROPERTY

We’ll identify repairs, improvements and presentation changes that may help your home appeal to buyers.

04

LAUNCH TO MARKET

Professional photography, MLS® exposure and targeted online marketing will present your property to the right audience.

05

REVIEW AND NEGOTIATE OFFERS

We’ll compare the price, conditions and dates of every offer before negotiating with your priorities in mind.

06

CONDITIONS AND CLOSING

I’ll help coordinate the conditions, inspection, appraisal, documents and final steps through completion.

Just Listed social media graphic created to market a five-bedroom home at 1054 Whitney Court in Langford, BC.
Example of professional social-media marketing for a Greater Victoria listing.

MARKETING THAT HELPS YOUR HOME STAND OUT

Good marketing begins with understanding who is most likely to buy your property and how to reach them.

✓   Broad Online Exposure
Your property will be promoted through MLS®, REALTOR.ca, CENTURY 21 platforms, social media and other relevant online channels.

✓   Active Neighbourhood Promotion
When appropriate, I’ll personally promote your listing through neighbourhood door-knocking and conversations with nearby homeowners who may know a potential buyer.

✓   Open Houses and Buyer Follow-Up
I’ll promote and host open houses, speak directly with visitors and follow up with interested buyers and their agents.

COMMON HOME-SELLER QUESTIONS

Selling a home comes with plenty of decisions. Here are straightforward answers to some of the questions sellers ask most often.

HOW DO I KNOW WHAT MY HOME IS WORTH?

Your home’s value depends on recent comparable sales, current competition, its condition, location and buyer demand. I’ll review the data and explain a realistic pricing range.

SHOULD I RENOVATE BEFORE SELLING?

Not necessarily. Cleaning, minor repairs and thoughtful presentation often provide better value than major renovations. I’ll help you prioritize what may matter most to buyers.

HOW LONG WILL IT TAKE TO SELL?

Timing depends on the price, condition, location and current demand. I’ll review recent local activity and help you set realistic expectations.

WHAT COSTS SHOULD I EXPECT WHEN SELLING?

Costs may include legal fees, mortgage penalties, repairs or staging, moving expenses and real estate commission. I’ll help you understand the likely costs before we list.

SHOULD I ACCEPT THE HIGHEST OFFER?

Not always. Price matters, but the deposit, conditions, dates and buyer financing can also affect an offer’s strength. We’ll compare the complete terms together.

WHAT HAPPENS AFTER I ACCEPT AN OFFER?

We’ll work through the buyer’s conditions, inspections and required documents. Once the conditions are removed, your lawyer or notary handles the transfer while I guide you through the final preparations and possession.

WHAT SELLERS SAY

★★★★★

Ion is fantastic! We were in Victoria for a couple of weeks to deal with a family member’s condo. Ion came over and took a look at the condo and came back with a very detailed evaluation presentation. We had no doubts with our decision to use Ion as our realtor. He held multiple open houses and provided us with feedback from the people that viewed it. He also provided us with regular feedback from other realtors that showed it. We were very impressed with the contact we had with as we were in another province. We never felt any pressure to make decisions on the pricing. I would highly recommend Ion as your realtor.

Margaret

THINKING ABOUT SELLING?

Whether you’re planning to sell soon or simply curious about your home’s current value, I’m here to answer your questions and help you understand your options.